Jay-Z’s Roc Nation struck a deal with the NFL to lead the leagues endeavors into music and entertainment. Roc nation will help the NFL select artist for marquee events, including the Super Bowl. In addition Jay-Z is also expected to assist the NFL in dealing with social justice issues, which is quite odd since Colin Kaepernick remains unsigned and basically blackballed from the NFL. Is the a case of the NFL trying to save there own ass or are they finally smartening up? It’s a little bit of both honestly, see the NFL has no idea who it wants to be, but also knows that cannot continue down the current path and change is necessary. Jay-Z addressed the Kap situation during an invite only meeting to talk about the deal:

“We forget that Colin’s whole thing was to bring attention to social injustice. In that case, this is a success. This is the next phase,” the entertainment magnate said. “There [are] two parts of protesting. You go outside and you protest, and then the company or the individual says, ‘I hear you. What do we do next?’ -ESPN.com

Only time will tell whether this deal will truly benefit the NFL and help them reach new heights.